WhatsApp rival Telegram may launch paid features for ‘premium’ users
WhatsApp rival Telegram has announced that it will introduce some premium features for its 500 million active users in 2021.
Telegram founder Pavel Durov said in an official statement that the paid features will majorly cater to business users and power users. On the other hand, regular users will still be able to enjoy free messaging. The company has not yet revealed as to what new features will be coming in the future.
In an official blog post, Durov said, “For most of Telegram’s history, I paid for the expenses of the company from my personal savings. However, with its current growth Telegram is on track to reach billions of users and to require appropriate funding. When a tech project reaches this scale, typically there are two options – start earning money to cover the costs, or sell the company.”
Durov also added that Telegram will start earning revenue from next year. He also added that one-to-one private messaging will also remain ad-free.
The year ahead will also witness roll out of an Ad Platform for one-to-many channels. This will allow channel owners to monetise and receive free traffic in proportion to their size. Durov also added that if Telegram will introduce premium stickers with expressive features, then the artist curating the stickers will also get their share of the profit.
Presently, the channel owners will display ads within cars and look like regular messages.
Recently, Telegram rolled out a major update which bought new features. These new features include voice chat, SD card storage, new UI animation and others. The company also said that it will soon launch a new feature suggestion platform which will help in identifying potential features.